The Virtue Catalogue — Define Good Work

An example vocabulary of 22 virtues, three foundational values, and 14 corporate values, connected to business functions and evidence through HEPO.

An example vocabulary of 22 virtues, three foundational values, and 14 corporate values, connected to business functions and evidence through HEPO.

The Virtue Catalogue is the example vocabulary used in HEPO's Ethical Management solution. It describes what an organisation wants to recognise and encourage in its work: keeping commitments, sharing responsibility, treating people with dignity, and acting with integrity. Leaders and practitioners adapt these definitions before deciding which evidence could support a reading of them.

HEPO's Trait Catalogue provides the software for holding definitions and their relationships. The ethical vocabulary supplies the meaning for this particular application. An organisation can use the platform with another vocabulary; adopting these 22 virtues is a choice.

From a value to something people can examine

Consider Honor. In this catalogue it includes standing by colleagues and keeping commitments. A team makes that meaning specific: when a shared deadline is at risk, people acknowledge it, agree who will help, and follow through on the revised commitment.

The definition gives the reviewer a question to ask of task records, follow-ups, and relevant feedback. It also gives participants a basis for discussing whether the interpretation fits their work. Completion time alone cannot establish Honor. The measurement example follows this distinction through internal teams and external relationships.

Three foundational values

Integrity concerns honesty, transparency, and consistency between principles and action. In the application, it means making the basis of a reading inspectable: which definition was used, what evidence supported it, and how it informed the next decision.

Dignity concerns the value of each person and their contribution. It shapes how the organisation defines observation, interprets patterns, and involves people in development. The visibility boundary distinguishes cultural readings from individual participation records and decisions about people.

Gravitas concerns the seriousness with which responsibilities are carried. It asks leaders to examine the evidence, acknowledge uncertainty, and take responsibility for what they decide. Auditability supports that discipline; it cannot perform the discipline for them.

These values connect the vocabulary to HEPO's Guiding Principles.

Twenty-two virtues

The definitions below retain the solution's original vocabulary. They are starting points for interpretation and operational definition. A virtue's name does not, by itself, make it a validated measure.

# Virtue Definition
1 Dignity Upholding one's self-worth and that of others. Dignity requires hard work.
2 Honor Maintaining ethical and moral standards. Honor requires not leaving others behind.
3 Reputation Building and safeguarding a positive image through consistent action.
4 Integrity Acting with honesty and strong moral principles.
5 Glory Celebrating achievements that inspire pride and respect.
6 Value Recognising and enhancing worth in every interaction.
7 Nobility Demonstrating high moral character.
8 Gravitas Approaching responsibilities with seriousness and respect.
9 Self-Respect Being confident and maintaining dignity in actions.
10 Chastity Reflecting purity in thought and communication. Restraint in messaging.
11 Bravery Courageously addressing challenges and seizing opportunities.
12 Willpower Showing determination and resilience.
13 Responsibility Being accountable and dependable.
14 Determination Pursuing goals with perseverance.
15 Trust Fostering confidence in relationships and decisions.
16 Orderliness Maintaining discipline and systematic efficiency.
17 Fidelity Staying loyal to commitments and values.
18 Effort Working diligently toward goals.
19 Sacrifice Putting the greater good above personal interests.
20 Gratitude Expressing appreciation for contributions.
21 Loyalty Maintaining steadfast allegiance to shared principles.
22 Respect Valuing each interaction as an opportunity to affirm ethical principles.

Some terms carry different associations across workplaces and cultures. Here, for example, Chastity concerns restraint in thought and communication. An organisation needs to make such meanings clear to the people involved before using them in an evaluation.

Fourteen corporate values

The corporate values apply the vocabulary to the organisation's own conduct. They ask what the enterprise does through its policies, decisions, and relationships. The practices below describe the intended application; configuring a value in software does not establish that the organisation lives it.

# Corporate value What the organisation examines
1 Corporate Integrity Transparency of processes, accuracy of records, and consistency with stated principles
2 Corporate Dignity Respectful treatment across roles and levels
3 Corporate Gravitas Care in planning and the seriousness given to consequential decisions
4 Corporate Trust & Transparency Clear communication and dependable access to relevant information
5 Corporate Bravery & Innovation Willingness to explore and change while retaining principles
6 Corporate Responsibility & Ethics The organisation's obligations in sourcing, community relationships, and sustainable practices
7 Corporate Loyalty Consistency in service and commitment to enduring relationships
8 Corporate Determination Persistence and adaptation in pursuit of a long-term purpose
9 Corporate Glory Achievements and contributions that merit shared pride
10 Corporate Honor Fair dealing with employees, customers, partners, and competitors
11 Corporate Reputation The relationship between a public claim and dependable conduct
12 Corporate Sacrifice Willingness to accept a present cost for a considered longer-term good
13 Corporate Order Clear responsibilities and disciplined operations
14 Corporate Responsibility Ownership of decisions and accountability for their consequences

The two responsibility entries retain different emphases: ethical obligations toward others, and accountable ownership within the organisation.

The virtue-to-function matrix

The same virtue takes a different practical form in procurement, customer support, or finance. This matrix preserves the solution's examples for seven business functions. It is a discussion tool for defining the behaviour and evidence relevant to each context.

Function Integrity Trust Bravery Gravitas Determination Sacrifice
HR Fair hiring, equal pay Transparent communication Bold diversity decisions Sensitive relations handled with seriousness Talent aligned with long-term goals Wellbeing over short-term productivity
Finance Consistent pricing, accurate data Transparent reporting Calculated long-term risks Strict regulatory compliance Resilience in financial targets CSR investment even at short-term cost
Sales & Marketing Honest claims, pricing consistency Long-term customer relationships Bold product launches Brand upheld with seriousness Persistence in market expansion Customer value over quick wins
Customer Support Fair issue resolution Consistent, dependable service Complex problems handled bravely Critical issues taken seriously Determined resolution Going the extra mile for customers
Procurement Fair vendor evaluation Reliable supplier relationships New supplier exploration Large contracts managed with gravity Long-term supplier deals Ethical sourcing even if costlier
IT & Technology Data integrity, privacy, security Trustworthy data handling New technology adopted deliberately High quality standards Persistent problem-solving Security over convenience
Legal & Compliance Contracts aligned with ethics Strict legal adherence Standing up for ethics in negotiations Serious legal decision-making Staying compliant under pressure Hard choices to stay within boundaries

The matrix is a starting point for design. For instance, choosing security over convenience is a decision to explain and examine in context; it is not an automatic score supplied by the table.

How the definitions enter HEPO

The organisation chooses the relevant virtues and gives them operational definitions in the Trait Catalogue. It relates them to business functions, evidence, and the decay patterns that may undermine them. Those relationships make the meaning available to the evaluation and review process.

The wider P&C catalogue includes supplied definitions that can be adapted. Its supplied trait set and this 22-virtue reference vocabulary are distinct sets; neither prevents the organisation from authoring its own definitions.

With observation scope and evidence configured, the Trait Evaluation Engine evaluates against those definitions. Culture Indices bring readings together. Recommendations connect a pattern to an action for consideration; Campaigns & Programmes support development; Flourish & Wellbeing supports review of experience and outcomes.

Consultants help the organisation define what a value means in its work. Implementers configure definitions and evidence connections. The responsible leaders and participants examine the readings and decide what follows. The instrument shows. The operator decides.

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